Summer inside the Autunm, Anna Ruohonen SS14 Fashion Show in Helsinki.


Anna Ruohonen SS14 FASHION SHOW in Aero Furniture design store. Helsinki. Photo by Laurent Champoussin

Anna Ruohonen SS14 FASHION SHOW in Aero Furniture design store. Helsinki. Photo by Jose M. Sánchez

The combination of Anna Ruohonen designs + Ludovic Kerfendal artistic directions, once again, created an interactive, human and cool SS14 Fashion Show. And why not I took part as a model. As always, Anna & Ludovic like to make a performance. This time, Ludovic chose Aero Furniture Design Store for setting the show in Helsinki. The idea was that we would be ” living” in the shop… reading a book in a armchair…watching through the window…checking you mail on your computer… chatting together… having a glass of.. water or wine… And then, every 20 minutes we would change clothes (but not all of us at the same time ! ) Anna Ruohonen likes to watch her designs wearing in a “normal” people…how people are going to use her designs in daily life doing “normal” things. That is me and 7 more Finns role. I enjoyed it a lot! I like to have new experiences and it was so interactive that I was speaking and laughing with all the people, audience and the rest of the models.

Thanks for the experience Anna & Ludovic! www.annaruohonen.com

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

www.annaruohonen.com

1 comentario
  1. Conchi dijo:

    I like the way Anna Ruohonen does her fashion show.

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