The combination of Anna Ruohonen designs + Ludovic Kerfendal artistic directions, once again, created an interactive, human and cool SS14 Fashion Show. And why not I took part as a model. As always, Anna & Ludovic like to make a performance. This time, Ludovic chose Aero Furniture Design Store for setting the show in Helsinki. The idea was that we would be ” living” in the shop… reading a book in a armchair…watching through the window…checking you mail on your computer… chatting together… having a glass of.. water or wine… And then, every 20 minutes we would change clothes (but not all of us at the same time ! ) Anna Ruohonen likes to watch her designs wearing in a “normal” people…how people are going to use her designs in daily life doing “normal” things. That is me and 7 more Finns role. I enjoyed it a lot! I like to have new experiences and it was so interactive that I was speaking and laughing with all the people, audience and the rest of the models.
Thanks for the experience Anna & Ludovic! www.annaruohonen.com