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Archivo de la etiqueta: Finnish Fashion Design

Anna Ruohonen SS14 FASHION SHOW in Aero Furniture design store. Helsinki. Photo by Laurent Champoussin

Anna Ruohonen SS14 FASHION SHOW in Aero Furniture design store. Helsinki. Photo by Jose M. Sánchez

The combination of Anna Ruohonen designs + Ludovic Kerfendal artistic directions, once again, created an interactive, human and cool SS14 Fashion Show. And why not I took part as a model. As always, Anna & Ludovic like to make a performance. This time, Ludovic chose Aero Furniture Design Store for setting the show in Helsinki. The idea was that we would be » living» in the shop… reading a book in a armchair…watching through the window…checking you mail on your computer… chatting together… having a glass of.. water or wine… And then, every 20 minutes we would change clothes (but not all of us at the same time ! ) Anna Ruohonen likes to watch her designs wearing in a «normal» people…how people are going to use her designs in daily life doing «normal» things. That is me and 7 more Finns role. I enjoyed it a lot! I like to have new experiences and it was so interactive that I was speaking and laughing with all the people, audience and the rest of the models.

Thanks for the experience Anna & Ludovic! www.annaruohonen.com

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

Anna Ruohonen SS14 Fashion Show In Aero Furniture design store in Helsinki Photo by Laurent Champoussin

www.annaruohonen.com

Anna Ruohonen Paris

Some weeks ago, Anna Ruohonen, finnish fashion designer, presented her Autumun-Winter 2013 Fashion Collection in a very curious way. The show was set inside the Forsblom Gallery in Helsinki surrounded by Peter Frie and Johanna Ehrnrooth art exhibition covered of vivid and colourful paintings. Anna gave us a warm welcoming and Ludovic Kerfendal, the artistic director of the fashion show, explained to us how the evening experience was going to be. As an audience our mission was to be calm, drinking a french white wine and enjoy the art exhibition…When, suddenly, music started and we had to stop cause models were performing through the whole gallery showing us in a very natural, casual and kind way Anna’s designs. I liked it a lot, I felt that I was taking part in the show, interacting with them. And this creates accessible designs.

Anna Ruohonen Paris

Photographer: Duc Nguyen, Kinetic Pixels.

Photographer: Duc Nguyen, Kinetic Pixels.

Photographer: Duc Nguyen, Kinetic Pixels.

Anna Ruohonen concept is to design high quality products with a strong idea of design stand up to the time. In her opinion, when an object or design is beautiful, this is everlasting. Anna Ruohonen creates beauty for everyday life. She supports the idea of having a lovely designs forever. Her way of fashion is based in Slow Fashion «you are not looking for fashion, yes to special designs».

Her personal mission is to provide an ecological and ethical concept. Ruohonen’s idea is to invest in quality and timeless design. The basic concept is an order-based production. This means that the products are manufactured only when ordered.

Photographer: Duc Nguyen, Kinetic Pixels.

Photographer: Duc Nguyen, Kinetic Pixels.

Photographer: Duc Nguyen, Kinetic Pixels.

Photographer: Duc Nguyen, Kinetic Pixels.

Last April, Anna has opened a small fashion house «La petite Maison de Couture». It is located in the 14th arrondissement on Boulevard Raspali just a stone’s throw away from La Rotonde, La Coupole, and the historical places of creativity. Finnish architect Pekka Littow has designed the house specifically for the needs of Anna Ruohonen. The house will have a retail shop-showroom, design studio and production atelier.

Have a look to her SS2013 collection. …MA MAISON

This video is filmed and edited by Jose M. Sanchez of Kinetic Pixel.

 

 

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